About Us

Welcome to Digital Marketing Panel!

The content you find here is designed to help you learn everything you MUST know in order to leverage online marketing tactics — such as social media marketing, search marketing, and email marketing — to promote and sell products and services.

If you’re new to digital marketing, it likely feels overwhelming.

You’re not alone…

See, even as someone who majored in marketing in undergrad, worked as a corporate marketer, and got an MBA from one of the top marketing programs in the U.S., learning how to navigate digital marketing landscape has been freaking HARD!

#1 There’s so much information out there

#2 It’s rarely delivered in a clear and comprehensive manner


#3 It’s constantly changing


Today, most purchasing decisions begin online. So, as a marketing practitioner, understanding how to build and execute online strategies is absolutely critical to your career—regardless of what business you’re in.

Here’s the good news…

In many ways, digital marketing is no different than traditional marketing.

In both, you’re trying to develop mutually beneficial relationships with prospects, leads, and customers.

Today, digital marketing is less about “tech” and more about “marketing”…

… largely because digital marketing has come of age — Its fundamentals are now well-established.

Our mission at Digital Marketing Panel is to help you cut through the clutter and conquer the complexities of Digital Marketing so you can confidently plan, execute, and measure the success of your digital marketing initiatives.

There are tons of sites out there covering digital marketing theories, digital marketing trends and new “hype” about the “next new thing.”

That’s NOT what we do here.

The digital marketing landscape is ever changing.

Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next — interesting, but we know you need better.

We Focus on the 8 Core Disciplines of Digital Marketing

Instead, here at Digital Marketing Panel, we focus on the FUNDAMENTALS of digital marketing and their IMPLEMENTATION.

Our content is built around Digital Marketer’s 8 core disciplines of digital marketing that are critical to business growth today:

  1. Conversion Funnels
  2. Content Marketing
  3. Paid Traffic
  4. Email Marketing
  5. Social Media
  6. Search Marketing
  7. Data & Analytics
  8. Testing & Optimization

If you’re currently employed as a marketing professional, you sell digital marketing services, or you’re a student hoping to land a great job in a fun, in-demand, high-paying field…

I hope that Digital Marketing Panel will be a valuable resource to you as you strive to be the smartest marketer in the room.

Wishing you much success!

Be great,


P.S. We ALWAYS welcome your feedback, suggestions, and collaboration. If you want to work with us, write a guest post, or just say hello, send us an email.

About Us


Tony Dicks