David Reimherr is the Founder of Magnificent Marketing and host of the Magnificent Marketing podcast. He has 20 years of experience in sales, marketing, strategy, and branding. David and his team are focused on finding solutions to their clients’ sales and marketing dilemmas. Under his leadership, they mix up traditional marketing techniques with the latest tools and strategies to come up with the most effective results.
In a recent chat with David, he shared his take on past and current marketing trends, and his thoughts on blending traditional and digital marketing:
Creating Effective Marketing Solutions | David Reimherr
What is the mission behind Magnificent Marketing? How are you hoping to impact the world of marketing?
David Reimherr: Our big, overall mission at Magnificent Marketing is to create a largely successful firm that gives back to this world. We plan to do this through direct gives and pro bono work, once we are in a position to do so. Currently, we donate 10% of our profits to Emancipet, a non-profit veterinary care dear to our hearts. Every single person in our company shares this passion. And we plan to only add team members who share our passion for making a true difference.
As for making an impact in the marketing world, we are working on bringing high-level marketing services to small- and medium-sized businesses in prices they can afford. We, of course, like to work with larger companies as well. But we also feel that these smaller companies are often stuck with only a few options. They are not able to invest in content marketing or videos, and we are looking to change that.
In addition, we are working on rolling out our web application. This will allow small- and medium-sized publishers to enter the digital world in an affordable and time-effective way.
Can you talk about your philosophy of “Blending Old School and New School To Create The Best School of Thought”?
David Reimherr: We strongly believe that there is no one way to do things. And this applies to each client we bring on. Each one of them is like a snowflake. For instance, sometimes they need old school marketing methods such as direct mail, but other times they only need to focus on content marketing, PPC, or link building.
Luckily, my partner and I grew up both in the age of writing thank-you notes and sending promotional mail gifts, as well as in the new digital age. We have seen people dig in their heels, or even debate over which methods work best. But in reality, it can be a blend of old school and new school marketing tactics (or sometimes not). And we feel that by considering all the available options out there, we will create the best marketing formula for a particular client.
Which current trends in marketing are you following? Which past trends still interest you?
David Reimherr: We are definitely keeping an eye on AI (artificial intelligence), AR (augmented reality), and VR (virtual reality). There is still a need for larger user adoption to fully utilize these new platforms/tactics. But we are keeping our eyes and ears open so we can jump in as soon as the time is right.
For past trends, all of them still interest me because they are ever-changing. But I will say that incorporating creative and well-thought out promotional gifts is something that is coming back into the fold. This is wonderful for account-based sales and marketing. Of course, it needs to be integrated into an overall plan, but this “old” trend is one that I am really big on.
— MagnificentMkting (@MagnificentMktg) July 20, 2017
How should businesses blend traditional marketing with emerging innovations in digital marketing?
David Reimherr: The promotional gifts that I mentioned is a great example of how you can blend traditional marketing with emerging innovations in digital. For instance, a great way to hit hand-picked prospects from multiple directions is with a series of promotional gifts. These should be built around a marketing automation and a content marketing plan socially targeted to these same customers.
Another example would be for, say, a dentist. They can target new movers into a particular neighborhood with a direct mail piece. They can also hit them up socially with either an offer or educational and helpful content.
You will need to learn the ins and outs of targeting on social platforms. But this is also a great way to utilize traditional and digital marketing to get your message and brand across to your audience.
What’s your approach to building quality leads? What have you found that works?
David Reimherr: It’s hard to answer this question entirely without knowing who I am working with, as we have found various ways to generate leads. Sometimes Google AdWords/PPC is the very best way to do so. Other times it’s working hard at SEO and rankings to get people leads from organic searches. It can also be a full-fledged content marketing plan (which always helps with SEO) or a promotional email plan with sales calls as follow up. And often it’s a blend of all of the above.
I will say that if there is a budget and an opportunity, a consistent and strategic marketing plan will almost always outpace everything else in the long run. You will just need some time to have everything kick in. But again, sometimes that is overkill and neither the opportunity nor the budget is there. So we really need to examine each situation in a silo before we give our advice on what is best for that particular organization.
— MagnificentMkting (@MagnificentMktg) July 26, 2017
What mistakes or oversights do you see organizations make when it comes to lead generation? What should they be doing differently?
David Reimherr: The common mistakes we have seen are with upfront planning, failure to be consistent, and the inability to stick with it long enough. We feel that organizations should take the necessary time to know exactly who they want to target and with what message. They should also identify the best mediums and tactics for their industry.
Realistic expectations need to be set, and the budget for your plan should be dispensable. Marketing obviously works and can work extremely well. But without the proper planning and timely execution, many plans will not bring the desired results.
Which tools should organizations use today to reach new clients? What are the dos and don’ts for using these tools?
David Reimherr: We currently have a lot of tools. But my first advice is to make sure you get your house in order. That means your website, blog page, podcast, YouTube channel, etc. And then utilize the tools you have to drive people to your “owned” land.
I will say that marketing automation is a wonderful tool that can save a ton of time. But if used recklessly, you will end up shooting yourself in the foot. For example, a marketing team can set up various automation sequences for a salesperson to use. These are designed to be helpful for the potential customers and/or even save time. But if they end up dumping all their leads into these automation sequences, they lose the ability to personalize their messages. They are just taking the easy way out.
So dive head first into technology, but don’t abuse it. And make sure all team members understand why you have set things up in a certain way as opposed to only knowing how to use them.
What should organizations do to build better relationships with their new clients?
David Reimherr: Talk to them. Find out what their pain points are or what they want to learn more about. By identifying these, you will be able to create content that will be helpful not only to them but also to people like them (that is, potential customers!). And when you help people, reciprocity kicks in, and you have more loyal customers.
In addition, you might be able to discover some innovations your company will be able to tackle and make the customer experience you offer even better.
— MagnificentMkting (@MagnificentMktg) July 20, 2017
What trends or innovations in lead generation are you following today? Why do they interest you?
— Eric Enge (@stonetemple) July 29, 2017
David Reimherr: Continuing to stay on top of all things search-related. Semantic or user intent search is hot right now (and it makes sense too), so we are making sure that everything we do has this in mind. If there’s one certainty in this marketing world, it is that Google (or whatever search engines continue to exist) will never go away. Also, continuing to find bigger and better ways to optimize for conversions are always top of mind. Be them clicks on your articles or converting a lead from a landing page.
The reason these interest me so much is that they are the core of most successful campaigns (good traffic + conversions), and they are paramount to help a business succeed.
Marketing is a dynamic industry that keeps up with the trends and reinvents traditional techniques to come up with the most effective solutions. But as dynamic as it is, marketing also has its own challenges. In this podcast from Magnificent Marketing, David Reimherr shares how he overcame his own challenges in marketing:
In marketing, there is no one way to do things. As each client is unique, the marketing solutions that they need also differ from each other. Like David Reimherr, marketers need to be open to explore both traditional and digital marketing. Doing so will open up opportunities to find not only the most effective but also tailor-made, marketing solutions for clients.
Have you tried mixing up traditional and digital marketing strategies? Share your experiences with us in the comments section below!