35+ Digital Marketing Terms Every Marketer Should Know

Memorize these digital marketing terms and start sounding like a digital marketing pro. As you may know, the marketing industry speaks another language, full of acronyms and jargon that most seem to understand. Want to quickly familiarize yourself with the conversation? Pick up these top digital marketing phrases and definitions to help you understand and apply these marketing terms. We’ll have you speaking and acting like a digital marketing expert in no time!

What Is Digital Marketing In Simple Terms?

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1. A/B Testing

Also referred to as split testing, A/B testing is the process of comparing two pages of the same website to determine which one converts better. But there’s no need to create two completely separate pages, you only have to tweak a few parts like changing the color of the call-to-action or rewording the headline.

2. AdWords

AdWords is the paid digital advertising program of Google. Business owners and online marketers set a budget, then choose keywords for promotion, and pay in different methods. In turn, your ads will appear across Google channels such as YouTube, Google search engine, Google Maps, and Gmail, to name a few.

Also see: cost per click (CPC), cost per acquisition (CPA), and cost per impression (CPI)

3. Analytics

In digital marketing terms, analytics refers to a tool or concept of gathering, analyzing, and reporting curated data. Its main purpose is to help marketers create the most strategic and cost-effective decisions for their campaigns. One of the most popular programs available is Google Analytics.

4. Anchor Text

Anchor text is the term (word, phrase, or, less commonly, sentence) that contains a link that points to another website.

See also: hyperlink

5. Backlink

One of the most common digital marketing terms is backlink. It refers to the link a website receives from another website. Say, a travel blogger reviews a hotel and includes a link to the hotel website on his blog, that is the hotel getting a backlink. That said, you can say that it is one effective strategy to boost your rankings in search engine results page.

6. Black Hat

Black hat is an aggressive search engine optimization strategy that is unethical since it doesn’t follow the best practices, rules, or standards. Keyword stuffing is an example. Using black hat SEO can lead to the removal or delisting of your websites from the search results.

7. Blog

Another of the many common marketing terms is blog. Also called weblog, it is a website composed of entries (and, less often, static pages) with newer ones appearing first. Because it is friendly to search engines, easy to use, dynamic, and engaging, blogs are now useful tools for both B2B and B2C marketing.

8. Bounce Rate

One of the basic marketing terms related to analytics is the bounce rate. This refers to the percentage of single web sessions. This means an Internet user checks on your webpage and didn’t browse further. A high bounce rate is a red flag that should tell marketers it’s time to evaluate their campaigns.

9. Brand

A brand is a program, idea, distinguishing marks, and logos, among others, that help create a distinctive look and feel of a particular product, service, or company. It’s what makes your business stand out and compete strongly in the market. Your digital marketing strategies should highlight and be consistent with your brand.

10. Call To Action

One of the usual digital marketing terms used on this website is call to action. This is a word, sentence, or phrase that persuades or convinces users to take action or do something. These include words such as Call Now, Text Us, Click Here, or Buy This.

11. Click-Through Rate (CTR)

Click-through rate or CTR is the ratio or percentage of the number of items a hyperlink is clicked versus the frequency the ad appears. A high CTR means your ads are, at the very least, making an impression on your target audience.

12. Content Marketing

Content marketing is an essential and critical digital strategy that involves the creation and sharing of valuable and relevant content such as texts, videos, and images, among others. It is not explicit in its branding, which means it doesn’t do the hard selling, but rather banks on its persuasiveness, credibility, and relevancy to make a sale.

13. Conversion

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One of the most important digital marketing terms is conversion. Simply put, it refers to the process of transforming your leads into customers. It can also mean the ratio between the number of people who buy your product or use your service and the number of leads. The higher the conversion, the better.

14. Cost Per Acquisition (CPA)

The digital marketing definition for CPA is a paid search pricing model where you spend only when users perform a certain desired action. This could be a sale or submission of a survey or form.

15. Cost Per Click (CPC)

CPC is also another pricing option where you pay every time someone clicks on the ad.

16. Cost Per Impression (CPM)

Also called cost per thousand, it is a pricing model where you spend for every 1,000 impressions or appearance of your ads. You pay regardless someone clicks on your ad or not.

17. Crawler

Another term for a web crawler is a spider. It is a bot designed for search engines whose job is to scour through thousands of webpages for indexing. Marketers should strive hard to make their pages crawl friendly. A good strategy is to always update the sitemap, which serves as a directory for all your website’s content. It is also helpful to create new entries regularly to invite the spiders to visit often.

18. Delisting

One of the digital marketing terms you should never forget if you want to market properly is delisting. It is the removal of your indexed webpages from the search engines. When someone tries to search for your targeted keyword, he or she will no longer find your page. There are a lot of reasons for delisting, and on top of the list is doing black hat SEO.

19. Digital Marketing

Digital marketing is advertising in various digital applications or devices such as PC, laptop, tablets, and smartphones, as well as other technologies like the Internet.

20. Forum

Also called a message board, it is a public discussion site (although you often need to sign up before you can place and reply to posts). Forums are some of the best places to advertise, which you can do through your signature, sharing of links to the board, and making yourself an expert in your field.

21. E-mail Marketing

E-mail marketing is a direct marketing approach that involves using a person’s e-mail to promote, educate, and engage someone about your business.

22. Facebook Advertising

Facebook advertising refers to both paid and organic marketing strategies performed on Facebook, the biggest social media website with a billion members.

23. Geographic Targeting

In digital marketing terms, geotargeting means knowing the exact location of the visitor and delivering content that fits such area. Some factors used to determine the location are postal codes, address, and IP address. It is also another term for geomarketing.

24. Hashtag

A hashtag is a word or phrase (spelled as one word) that helps curate all social media messages that pertain to the topic. For example, if you use the hashtag #love, it generates all posts that include the word. Hashtags are written with a pound or hash sign at the beginning.

25. Hyperlink

One of the basic marketing terms is the hyperlink. It is a reference to another website. When a person clicks on it, he or she is sent to another page. Hyperlinks can be either active or broken. A broken link directs a visitor to an error or missing page, something you should avoid. Hyperlinks are also used in link building.

26. Keyword

A keyword is a word (sometimes a phrase) that has a very special meaning or significance to a website or page. It is used to indicate the relevancy of your page to the query (or what the person is looking for in search engines). Keywords can have a short tail (e.g., furniture) or long tail (e.g., furniture for sale in London), which means it is composed of several words. It can also be primary, which is a word that best defines the page. From it, you generate the supporting or secondary keywords.

27. Landing Page

It is the webpage a person sees when he or she clicks on a hyperlink.

28. Lead Generation

In digital marketing terms, lead generation is the process of gathering (or capturing) and nurturing visitors to ultimately convert them into customers. Some of the effective marketing strategies are list building for e-mail marketing and social media marketing.

29. Link Building

Link building is one of the digital marketing strategies that involves encouraging other websites to link back (or reference) your promoted pages for the purpose of increasing prominence in search engines or enhancing lead generation techniques. The more websites link back to you, the more likely you will rank well in search results. And because you have a better position in search results, you have a higher chance of getting more leads.

There are many ways to do link building. These include:

  • One-way linking: another website links to you without the need or request to link back.
  • Reciprocal linking: both parties decide to link to each other for mutual promotion.

30. LSI Keywords – Latent Semantic Indexing

LSI stands for Latent Semantic Indexing. These are words that are closely related to the primary keyword, and they don’t need to have similar meanings as or contain the targeted or primary keyword. LSI keywords are important since they provide a more accurate context of your content on a webpage. It’s what separates between Apple the tech brand and the fruit. Here’s a good discussion about LSI.

31. Mobile Marketing

It is a subset of digital marketing where all types of promotions are designed primarily for mobile devices such as smartphones and tablets. The design of the gadgets affects the look of the entire website or platform while the behavior of users should dictate how marketing campaigns are launched, sustained, and analyzed.

32. Organic Traffic

Organic traffic refers to people who visit your website through unpaid search results. As you work search engine optimization (SEO), usually through consistent publishing of content with targeted keywords, people are able to go into your website as you get better ranking on search engine results page in Google or in any other search engines.

33. Outbound Link

It is a hyperlink found on your website that directs a user to another webpage.

34. Page Rank (PR)

In digital marketing terms, page rank or PR is the score your webpage receives to determine your possible placement in search results. So, the higher the PR, the higher your position is in the search results. One of the criteria for calculating your PR is the number of quality inbound links your page receives. How important is a page rank on your digital marketing efforts? Read this.

35. Paid Traffic

Paid traffic refers to people who visited your webpages through paid searches or channels. For example, you paid for your business ad to come up on general public’s Facebook news feed. So, the people who click on that ad now below to what is paid traffic.

36. Podcast

A podcast may refer to a series of related audio files or an audio show. These podcast files can also be made available and downloadable from the Internet.

37. Search Engine

The search engine is a program or a database that contains and retrieves information that best answers a person’s query or search. Some of the biggest search engines are Google, Yahoo, and Bing. These are different from directories such as DMOZ, which serve as a list of like websites and are built manually through submissions of your web links.

38. Search Engine Optimization (SEO)

Consequently one of the most important digital marketing terms to remember is search engine optimization (SEO). It is the process of leveraging search engines by creating techniques that can increase your ranking and prominence on search results based on your chosen keywords.

Furthermore, SEO can be on-page or off-page. On-page SEO means enhancing the website’s pages through HTML codes and content to rank higher. Off-page SEO, meanwhile, involves organic link-building activities and other external strategies such as guest blogging (you create a blog post with inbound links for another website).

39. Search Engine Results Pages (SERPs)

From the name itself, it’s the page that comes up with the list of websites or links after you key in a query or a keyword on search engine like Google. So, marketers aim to rank at the top position as it can potentially increase website traffic by 33 percent.

40. Social Media

It is a website or application that allows users to share content and actively participate in an online community or network. Social media include Facebook, Twitter, Pinterest, and LinkedIn.

41. User-Generated Content

It is a website or application where content is created by its members.

To give you even more ideas, check out this video to learn the 9 strongest words to use in marketing!

Are these digital marketing terms overwhelming you? Don’t worry because it’s completely normal. But, the more you read the list over, and browse through our articles here on Digital Marketing Panel, the more you will remember and understand these digital marketing terms and concepts. In turn, you’ll become one of the best online marketers out there in no time.

Help us build our list of digital marketing terms! Share your own glossary or words with us through our Comments section. Don’t miss the digital marketing trends in 2017.

Editor’s Note – This post was originally published on June 23, 2017 and has been updated for quality and relevancy.

35+ Digital Marketing Terms Every Marketer Should Know
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Ann Dunn