31 Must-Have Digital Marketing Tools For Every Business

Today’s businesses, whether big or small, make use of the Internet. Therefore, it’s important to utilize these digital marketing tools to attract more customers to your company. According to recent surveys, using social media, video streaming, and email marketing are just some of the digital marketing trends to watch out for in 2017. Here are some tools that you should try for your marketing efforts.

30+ Digital Marketing Tools To Try For Your Business

Social Media Tools

31 Digital Marketing Tools To Try For Your Business | 31 Must-Have Digital Marketing Tools For Every Entrepreneur

1. Sprout Social

Need new customers to connect to? This social media management tool will help you expand your business by connecting you to your target audience. Try the free 30-day trial if you want to test out their services first.

2. Offerpop

This tool entices new customers to visit your site or page by using all the social media trends. Instead of just using posts and ads, Offerpop utilizes hashtag campaigns, quizzes, and more to make your product or service viral.

3. BuzzSumo

Not really sure what topic to cover on your page or website? BuzzSumo recognizes the best performing post so you can take inspiration from it. Plus, it helps you monitor which keywords and posts from influencers and celebrities gained the most activity.

4. Hootsuite

Who has the time to write different posts across different platforms? For small businesses, it’s important to save time but reach more people at the same time. This is where Hootsuite becomes useful, allowing you to post the same content across several platforms at the same time.

SEO Marketing Tools

5. Moz

Giving users two options to choose from, Moz lets business owners check how well their site is doing from 15 different sources. It analyzes your listing status on sites like Google, Bing, and Facebook. It also checks to see if the information provided on these sites is accurate and complete.

6. Google Keyword Planner

To get your website noticed on search engines, you have to know what people actually look for when they go online. This tool will help you with your keyword usage strategies. It also offers other keywords related to the ones you’re already using.

7. Keywordtool.io

Repeating keywords all over your page will not help your listing on search engines. Instead, use this keyword assistance site to come up with related words. This will help you raise your listing, as well as keep your posts easy to read.

Content Creation and Marketing

Content | Must-Have Digital Marketing Tools For Every Entrepreneur

8. Visual.ly

Being able to write effective SEO-charged content is one thing but being able to market this properly using attractive designs is another. Visual.ly pairs up website owners with artists to design the sites with graphic design, infographics, and even video.

9. Canva

If you’re too busy focusing on your operations to keep your business afloat, you won’t have much time left to edit photos to use on your site. This is where Canva comes in. You can resize and edit photos on the site to later upload on your own page.

10. Copyscape

Make sure your page isn’t a copy of another site as this will cause your listing to drop. Copyscape crosschecks your work with other sites to ensure plagiarism isn’t an issue. This is also a great help for companies that outsource writers to make their website’s content.

11. Hubspot’s Blog Topic Generator

This is similar to Keywordtool.io in that you only have to type in your keyword to get various suggestions for your next blog post. It provides you with topics and titles to get excellent traffic with your next content.

Website Analytics

Web Analytics | Must-Have Digital Marketing Tools For Every Entrepreneur

12. Google Analytics 

Widely used by most companies, Google Analytics has become the standard among digital marketing tools. The software gives you a visual of a chockfull of information about your website’s performance. It can show you what keywords are doing well, which posts are being shared on social media and which visitor clicked on an ad.

13. Kissmetrics

Another one among effective digital marketing tools to download that offers tools that can increase conversion is Kissmetrics. It tracks down the entire conversion journey of your customers from visiting the site to closing a purchase. The data it acquires can help you with crucial decision making to improve business revenue.

14. Open Web Analytics

Like the other open-source software out now, Open Web Analytics also measures important information such as views, unique visits, referral sites, and visitor location. Aside from that, the tool measures the click-stream of visitors, giving you an idea of what interests them on your page.

Customer Service

Customer Service | Must-Have Digital Marketing Tools For Every Entrepreneur

15. Freshdesk

Freshdesk earned a 9.8 rating from Finance Online, making it the site’s number one choice for customer service tools. Aside from the usual customer service functions, it also has a multichannel capability to help you manage multiple messages easily, several SLA policies, smart automation, and self-service portals. It also has integrated game mechanics to increase agent productivity.

16. Zendesk

Trusted by about 40,000 companies worldwide, Zendesk delivers excellent cloud-based customer service. It aggregates all communications to one place making it extremely easy for you to respond to your customers’ messages and feedbacks.

17. LiveChat

Have you seen those small chat windows that pop up on the corner of a site you’re visiting? LiveChat powers those boxes to encourage a more real-time response to customers’ queries. The live “chat now” box makes potential customers feel more taken care of instead of the static “contact us” page.

Email Marketing

Email Marketing | Must-Have Digital Marketing Tools For Every Entrepreneur

18. Aweber

More than 120,000 companies use Aweber’s easy to use platform for their email marketing campaigns worldwide. Bloggers, small business owners, and entrepreneurs also have access to excellent customer service.

19. MailChimp

MailChimp is one of the most powerful email marketing tools on the market today. Even the most amateur business owners will be able to use it thanks to its simplistic platform and freemium plan. Email campaigns won’t be hard to initiate using this tool.

20. Emma

Abbreviated from “email marketing,” Emma helps you create and experiment with your own campaign using its platform and tools. You can do all that while getting help from some extremely hands-on customer service representatives.

21. Marketo

Marketo might be a bit too complicated for first-timers. If you’re more schooled in the art of email marketing, then give this tool a try. Once you get the hang of it, you’ll be able to integrate email into all your automated campaigns.

Video Hosting

Video Hosting | Must-Have Digital Marketing Tools For Every Entrepreneur

22. Vimeo

Aside from Youtube, Vimeo is one of the most well-recognized sites to upload high-definition videos. Over 20 million people chose this video hosting site to share HD videos for both personal and business situations.

23. Wistia

Wistia not only provides video hosting and streaming services, it also analyzes viewer data for you to use in your business decisions. It also offers marketing tools to help you with your advertising campaign.

24. Sprout Video

Instead of just sharing videos for viewers to see, Sprout Video integrates a call to action, email collection forms, as well as creating curated playlists. It also helps give you viewer data to aid in your marketing campaign.

Pay Per Click

25. Optimizely

Optimizely promises to increase your revenues without increasing your cost of goods. Users can use A/B Testing, Split Testing and Multivariate Testing to improve conversion.

26. OptimizePress

If you’re using WordPress, OptimizePress is the best pay per click tool to use. You can create landing pages, sales pages, as well as membership portals within WordPress.

27. SEMRush

If you’re wondering if the keyword you plan to use has competition with other advertising campaigns, SEMRush is the tool to use. You can quickly see the top organic, as well as paid keyword searches, in the easy-to-examine software. However, you’ll have to spend $69.95 per month to use this tool.

28. Adbeat

At $99 a month, you can browse top ads, as well ads per format, with Adbeat. It also enables you to see advertisers’ online strategies and what works for them.

Display Retargeting Marketing

29. AdRoll

Have you ever experienced being “followed around” by certain products and ads after visiting one website about that brand or company? This is what AdRoll, as well as other retargeting digital marketing tools, does. One more reason to try this tool out? It shares your ads across devices and social media sites.

30. Chango

This display marketing tool, which was acquired by Rubicon Project in 2015, gathers what your audience is most interested in and combines it with your own information to add a second layer to your retargeting efforts.

31. ReTargeter

ReTargeter uses three types of display retargeting strategies to make your marketing efforts more effective – site, search and dynamic. You can then use all of these to manage your own campaign or allow a competent account team to handle everything.


These digital marketing tools won’t be much use if you don’t have a proper strategy to follow. Check out this video to help you get started on your online campaign.

If you’re serious about expanding your audience coverage online, then these digital marketing tools can help improve your revenues. You just have to determine what aspect of online marketing you want to penetrate to better cater your company’s needs. Some of these digital marketing tools can be tested out for a free trial, while others need monthly payments to really get the full experience.

Do you know other marketing tools that should be on this list? Please share them in the comments section below.

Up Next: 35+ Digital Marketing Terms Every Marketer Should Know


31 Must-Have Digital Marketing Tools For Every Business
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Hannah Hughes