Social media needs an audience to truly work. If nobody is following you, there is a large missing piece. It’s great to have a large audience, but you don’t just want numbers. A highly engaged audience is just as important. Having a million fans on Facebook sounds like the perfect situation, but if only a small percentage are liking, commenting and sharing, it’s not helping your brand. Therefore, you want to grow your social following with the right people. Big brands already have the recognition to build their followings a little easier, but it takes strategy and tactics to grow an audience. First, you need to decide which platforms you will focus on. Don’t try and spread yourself too thin posting on every channel there is. Decide which channels your audience is on and the ones that will reap the most benefits for your brand.
Grow Your Social Following
1. Create Goals
Figure out what your business goals are and what you want to accomplish on each channel. Don’t post for the sake of posting content. Be strategic about what you want to say, offer or entice users with.
Hashtags are seen as spammy at times, but they work. Limit the amount that you use on each platform, but don’t forget to include them on your posts. Facebook does not favor hashtags, but most other platforms will produce better results when relevant hashtags are included.
3. Promote Social Accounts on Other Assets
There are plenty of free ways to promote your social accounts in others areas. Put your social icons on your website, email signature, flyers, email campaigns and more. If there is anything that you are giving out or assets you own, utilize this free ad space and promote your social media channels.
4. Valuable Content
Good content will win. Be a resource for your customers and remember that quality beats quantity. Staying consistent with your pages and posting valuable content will attract the right audience.
5. Customer Service
Social media can amplify customer issues or complaints. Responding in a timely and professional manner can do wonders for your marketing. Don’t ignore the issue, but address it and go above and beyond to ensure customers have a good experience. If customers give recommendations, thank them as well. Taking these extra steps will have users coming back again.
6. Don’t Post the Same Content
Each social media channel has it’s own communication style. Do not share the same content and captions on each platform. If users follow all of your channels, they don’t want to see the same content over and over again. Switch up your posts by understanding what will perform best on each platform.
7. Add Share Icons
When you create a blog post, video, or other piece of content, add social share icons on your site. When users share the content, this drives people back to your website or social media channels.
8. Connect with Influencers
Influencers can boost your following organically. Partner with influencers in your niche and have them post your content, products or services. These influencers can be paid or it can be mutually beneficial where you offer them something in exchange for them promoting your content. To start the connection, comment on their blogs, repost their content or send them freebies of your offerings.
9. Cross-Marketing and Promotion
You’d be surprised at how many people don’t follow all of your social media profiles. Promote your different social pages on the other channels. For example, tell your Facebook fans that you have an Instagram and Twitter. This is a quick and easy way to gain followers by having existing audience members follow you.
10. Paid Ads
The above mentioned steps can be done without spending money, but there is something to be said for putting money behind your posts. The social platforms want you to pay to play. Their algorithms are created to show content from friends and family before brands, so you have to pay to get in front of your customer’s eyes. You can attract new customers without paying, but it takes longer. Social ads can cut through the noise and put your content in front of the right people. Facebook’s targeting abilities allow brands to be hyper targeted and find the right potential customers. When used correctly, social media advertising can generate quality leads and significantly grow your audience.