Lead generation is the process of marketing in which the marketer identifies targets and brings in a potential customer by her or his interest in the product. Marketing maven Heidi Cohen further narrows the definition down to raising buyer interest, getting inquiries, and obtaining contact information. Thanks to the rise of the Internet, it is easier to generate your leads than ever before. Let’s talk about some ways you can begin generating leads for your small business.
What is Lead Generation in Marketing?
This kind of content is what marketers refer to as evergreen content, because it provides something so essential to customers that they keep coming back to you. Evergreen means it’s always relevant, and stays fresh. That’s your goal. The fashion designer who creates a guide on how to become fashionable at a budget is upping her marketing game through that material. Evergreen content doesn’t have to be extraordinary but it has to be substantial and helpful to your audience. Remember to put in a sign-up form before they can download so you can qualify them as leads.
2. Create a Members-only Video
Internet marketing gurus love using gated videos to promote their expertise and generate leads. If you’ve seen people claim they were able to escape the grind of the 9 to 5 by becoming an online entrepreneur, chances are you will be lead to a tell-all video of their secrets. You can do the same technique but just align it to your product or service. People who sign up to see your video are your leads.
Entrepreneur magazine gives their list on how to double your lead generation through content marketing:
6 Super Simple Content Marketing Hacks to Double Your Lead Generation https://t.co/IduAvOn3ir
— Entrepreneur (@Entrepreneur) May 26, 2017
3. Make a Landing Page for your online lead generation
According to Unbounce.com, a landing page is a distinct standalone webpage that has been designed for one thing — usually to offer a product or a service. It is important to separate the landing page from your website to avoid distracting the leads captured by it. Keep the page simple. Don’t overwhelm your audience with multiple messages. Have one call to action and one lead magnet on this page to generate your new lead.
4. Demonstrate Your Expertise
It’s so easy to become an author and a recognized expert these days thanks to the Internet. Platforms like Reddit and Quora allow you to directly demonstrate your expertise by answering questions about your field or area of expertise. People who subscribe to your blog, video channel, or page can actually become leads in time. Focus on creating authority for yourself, and you’ll be perceived as an authority, making it even easier for you to generate leads.
— Blue Mail Media (@BlueMailMedia) June 12, 2017
5. Update A Presentation
If you have one or more presentation files buried deep in your computer somewhere containing ideas that proved helpful to your original audience, then you should upload it to slide sharing sites. By doing so, you will be recycling a one-time use presentation into an asset that advertises your expertise and your business. This also helps build authority for you, and can bring in leads from unexpected places.
6. Use Customer Testimonial
No crafted advertisement beats sincere praise from an unpaid user. Testimonials are powerful because they’re an honest appraisal of your product. That’s why Yelp is such a powerful tool. Make sure you give testimonials prime real estate on your marketing materials.
— ipfconline (@ipfconline1) June 12, 2017
7. Hold an Online Seminar
Sometimes people want to get in touch with you live. Since conventions are expensive and far in-between, you can hold your own event online. You just need two things: a viable topic which will help your customers change their lives for the better, and a webcam. Once they sign up, you can market to them again in the future. However, marketing guru Bill Caskey cautions to use webinars carefully and to first find out customer objectives before the event, find out how to tell stories, and answer the deeper questions customers might not be asking.
Learn the 7 techniques for lead generation through this video!
They say marketing is the art of making customers, but it’s difficult to create a market if you don’t know who is even interested in your offer. Lead generation can help you make your small business life easier. And as you can see in this post, the best lead generation techniques are often offering something of value to your customers. Do that and you’ll never run out of leads.
How do you get your leads? Comment down below so we can start talking about lead generation.