Marketing isn’t just a one-way conversation. People hate being sold to these days. And the truth is, they’re already being bombarded with offers everywhere they look. That’s why marketers need to mix in all types of content marketing in order to stay ahead of the game.
As the saying goes these days, content is king. Learning how to engage the public with content is crucial now more than ever to boost all types of business strategies.
Online content is a part of every strategic marketing framework. Here are some content marketing forms you can use as part of your innovative marketing solutions:
Master the Different Types of Content Marketing to Boost Online Traffic
Blogs are important vehicles for individuals and companies to launch their brands. In order to capitalize on this medium, you must focus on a niche topic. Then, develop your entries in such a way that they create an arc supporting your customers’ journeys to solving problems through your solution or the knowledge you present. When you’re giving them a solution rather than an offer, you’re establishing trust and making them want to be a customer.
More and more people are listening to podcasts because it enables them to make use of their down time, like commutes to and from the office, to learn something new. A podcast is pretty similar to a radio show but can be downloaded from online for offline use. Podcasts are a great opportunity to build a relationship with your users because they can actually hear you, and feel like you’re speaking directly to them.
One way to enhance your image to consumers is by sharing relevant information in a visually appealing and digestible format. The infographic provides that and so much more. Here’s a Creative Bloq on how to make the perfect infographic.
A Look into my soul right now…but it’s all good we will be back! pic.twitter.com/fKbDjGx0on
— Stephen Curry (@StephenCurry30) February 8, 2016
If you’ve laughed at a meme you saw on Facebook and shared it, you’ve just witnessed the power of a meme. This can be used by your brand if you decide to take a playful approach to content marketing. Hootsuite has compiled the best memes from 2016 to teach you how to use memes for your content marketing.
The Internet is awash with data, but very few companies provide information in ways that actually help customers solve their problems. A guide offers just that, and it can be just the piece of content your customers will keep coming back to you for.
6. How-to Articles
Nearly everyone performs research on the Internet to learn how to do a particular thing. It’s the reason why Google wants to index everything so audiences can get the information faster. Writing a brief how-to article is one of the best methods to get your share of the audience’s attention.
People love lists. Presenting your wisdom in a numbered list is a great way for it to catch your prospective customer’s attention and to digest the material.
If you have a pitch deck or a presentation slide containing your insights, don’t let all that wisdom waste away in your docs folder. You can upload your presentations in Slideshare and give them another life as a reference tool or marketing material. This presents you and your brand as an authority and builds a lot of trusts.
Nothing communicates thought leadership quite like a webinar. Thanks to the Internet, we can now host live events without asking the audience to fly to the venue. As you can imagine, this is cost effective and it will definitely enhance your brand.
— Pixel 26 (@Pixel26dotcom) July 17, 2017
Here’s a guide from the Minimalists on how to start a blog:
By playing with different types of content, any marketer can learn how to increase their brand’s ROI. It takes audience research, but the right knowledge in the right form on a consistent basis can be a huge game changer for your company.
How do you plan to showcase your company’s data? Comment down below and let’s have a conversation.